Netnography of Sustainable Tourism in the Triangle of Skills, Values and Outcomes

Abstract

The Social Studies Curriculum (SSC) aims to equip individuals with certain attitudes, values, and skills to address the environmental, economic, and social is-sues, which are the core elements of sustainability. In this regard, the purpose of this study is to reveal the extent to which the intended outcomes have been achieved in society through social studies educati-on, which aims to develop the skills and values ne-cessary to understand sustainability in tourism. This research was conducted using a qualitative research method and designed as a case study. The BlaBla-Car application was selected as the case study of the research. The data obtained from SSC and Sikayet-var.com through document review and netnography methods were analyzed using document analysis, content analysis, and descriptive analysis. The findings indicate that all the values and skills included in the SSC contribute to the understanding of susta-inability in tourism. Similarly, it was found that nearly one-third of the learning outcomes in the program aim to contribute to the development of tourism and the understanding of sustainability in tourism. However, the findings derived from the case study demonstrate that individuals hinder economic sus-tainability in tourism by exploiting legal loopholes and engaging in illicit activities. Furthermore, individuals are driving society toward a socio-culturally unsustainable state by engaging in actions such as harassment, deceit, and distrust. In this context, it can be argued that the values, skills, and outcomes theoretically conveyed through SSC are not suffi-ciently reflected in practice, rendering the program ineffective. © 2025, Ebru Bagci. All rights reserved.